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The interlocking CC logo is synonymous with elegance and high French style. Gabrielle "Coco" Chanel first opened a Parisian millinery shop in the early 1900s. By the 1920s she was revolutionizing the world of women's fashion. World-renowned fashion icon Karl Lagerfeld was the creative director from 1983 until his death in 2019. New Creative Director Virginie Viard, had worked alongside Karl for 32 years. The House of Chanel continues to set the standard for designer quality and desirability.